Controlled Assessment - Compare 2 advertisements for the same product or service across two media platforms

Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5

Previous Learning - Textbook pages 110 - 115
Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6

Lesson Objectives

• Complete your video analysis
• Analyse the effectiveness of your advertising campaign

Starter

Take a look at this page - there are lots of ideas for analysing your advert.

MediaKnowAll

Task

Continue your video analysis remember to think about

• Denotation
• Connotation
• Mise en Scene